Fear Appeals: How It Makes Anti-Smoking Ads Effective Aria Chermansky an ignite-style talk for Dr. Erchull’s Social Psychology course (Fall 2021) Students were asked to “give psychology away” by educating an audience of their choice about an idea from social psychology that the group would benefit from understanding
Good presentation! I absolutely agree you have to give a solution if you use fear appeal, otherwise you shut off the audience to what you have to tell them. I wonder how this would work for those who have moderate vs. severe substance abuse.
Thank you so much for sharing. We talked briefly about nicotine addiction in Abnormal Psychology and ways to combat it. Using fear wasn’t something that we talked about, but it is definitely something that can be useful in getting people to stop smoking. I like how you talked about using fear but also giving people hope. Addiction is hard to stop. Allowing people to go through a wider range of emotions and thoughts is a good way to connect with them and get your message across. Well done.
That was very interesting – did you create that particular fear appeal? I wanted to know more about the hospital and puppet study. Was that about smoking or something else? Overall great job!
You did such a great job on your presentation! I found it very interesting that using fear techniques for anti-smoking ads. I think that this kind of technique could definitely be useful for other concepts as well. I would love to know and look more into about how the brain responds when a person is exposed to a fear based ad for anti-smoking. Great job!