Commitment and Consistency
an ignite-style talk for Dr. Erchull’s Social Psychology course
Students were asked to “give psychology away” by educating an audience of their choice about an idea from social psychology that the group would benefit from understanding
Barrett, D. W. (2015). Social psychology : Core concepts and emerging trends. ProQuest Ebook Central https://ebookcentral.proquest.com
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, 77(4), 17–32. https://doi-org.umw.idm.oclc.org/10.1509/jm.11.0423
Guéguen, N., Joule, R.-V., Courbert, D., Halimi- Falkowicz, S., & Marchand, M. (2013). Repeating “yes” in a first request and compliance with a later request: The four walls technique. Social Behavior and Personality: An International Journal, 41(2), 199–202. https://doi-org.umw.idm.oclc.org/10.2224/sbp.2013.41.2.199
Vaidyanathan, R., & Aggarwal, P. (2005). Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications. Journal of Marketing Communications, 11(4), 231–246. https://doi-org.umw.idm.oclc.org/10.1080/0144619052000345600
Vaidyanathan, R., Aggarwal, P., & Kozłowski, W. (2013). Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context. Journal of Marketing Communications, 19(1), 44–57. https://doi-org.umw.idm.oclc.org/10.1080/13527266.2011.551833
Nice job explaining a wide range of techniques that all fall under the umbrella of consistency commitment.
Commitment consistency is definitely a powerful influence on behavior and you cover a lot of important areas associated with it well. I wonder why this has such a powerful influence on our behavior. Culture certainly plays a role, but there must be other things too.