This is a very relevant topic! I think your hypotheses were on track, as it would make sense if people would be more persuaded by the combination of a research based infographic and a video that should incite emotions about the environmental impact. I was wondering, do you think it may have been beneficial to include another measure on the individual’s perception of trend/fashion/social media importance? I feel like a mediating variable could be the emphasis one has on trendy fashion or social media presence, rather than just their perception of environmental impact. Some people care much more about the immediate gratification of new and trendy clothing over the environmental impacts. Overall, great study!

It’s great that you tackled the issues surrounding attitude change. Do you think that these effects would last for a while, or would people revert back to their normal beliefs quickly? Similarly, people definitely expect themselves to behave better than they actually do. Do you think that this change in attitudes would lead to a change in actual behavior?

Great job!

This is a very interesting topic! Most people do not think of the environmental impact that the fashion industry has, it’s great that you guys centered your study on educating the general public on such an important issue. It definitely makes sense that the video and infographic condition had the most impact on the participant’s willingness to shop more sustainably due to the more fun and interactive aspect of it. I think it would have been interesting how people’s interest in fashion would have played a role, if someone very into the fashion industry would be more or less likely to shop sustainably than someone who doesn’t care as much about fashion. Great job!

I found your study to be very informative, fast fashion has become a normality that many people don’t think twice about. I wonder if the amount of time the participants had with the educational devices could have helped influence their willingness to shop substantially in the future. Also, I could see this study being adapted in the future to look at other topics such as, the consumption of non-resuable gasses and car purchases.

This is such an interesting topic!! There are many of us that purchase fast fashion items and we don’t think about the repercussions that it makes as a result. I am so glad that your simple effect results were significant! That is a great accomplishment! Since this study has such a great outline, I agree that it could be used for education on other environmental issues! I did notice that the participants were higher in females then males and non-binary participants in the demographics. Do you think there is a way to increase participation of males and non-binary participants? Overall, great job!

Interesting topic, it is easy to forget about the environment when thinking about clothing. It would be nice to look at if people’s style has any effect on sustainable fashion purchasing.

Great project! Many people are unaware of the consequences of fast fashion on the environment so this was very interesting to learn about. Is there any research regarding cultural limitations and education about environmental issues? How would this study differ if it was replicated in regions where fast fashion is heavily present (i.e., China).